14forty brand creation
14FORTY BRAND CREATION
When Compass Group UK & Ireland wanted to create a new facilities management company we were asked to create a new name and brand and help them to launch it in the UK. 14forty tells a compelling story as there are 1440 minutes in every day and every one of them matters. Our insights found that their competitors had complicated, hard-to-get stories, so positioning 14forty as being capable of ‘making the complex simple’ was at the centre of what sets the brand apart.
Internal and external launch events