Working smarter together with Murray Uniforms
A family business dating back to the 1930s, Murray Uniforms commissioned Frasers to help them understand their market position, re-define their brand proposition and strategy, develop the big idea and story and develop their existing brand identity.
The project also included a review and recommendations for their fully managed service process which was encapsulated by our positioning statement that Murray Uniforms ‘know the science behind creating uniforms that work smarter’.
We helped Murray to stop just selling ‘uniforms’ and instead recognise the challenges customers face and sell a solution for achieving profitability.
Call Andrew on 01442 200 400