Brunel University London wanted to inspire their customers to try something new by making each restaurant a destination. We were tasked with creating an umbrella brand and individual identities for the food outlets.

Taste Kingdom – A clear and simple name establishing the connection between the university, its focus on food and Isambard Kingdom Brunel. Helping to enhance the overall student university experience. A hat shape was used as a subtle device on all sub-brands to connect them to the umbrella brand.