Chartwells re-branding and re-positioning

Creating the Chartwells of the future by building on their position as the UK’s leading school catering company. 

Feeding our future talent and creating memorable mealtimes by supporting a healthy and happy relationship with food. We developed the master brand identity along with the sub brands for Schools, Colleges, Universities and Independents. We also created a compelling suite of B2B and B2C brand communications for each.

chartwells.co.uk

Brand positioning

Brand development

Brand communication

Website design

Brand guidelines

Artwork

Chartwells logo with colorful circular patterns and slogan "So much more than food"
Chartwells branding hierarchy with logo and divisions for schools, colleges, universities, and independent, accompanied by colorful circular patterns.
Laptop displaying Chartwells UK website with chefs and tagline "So Much More Than Fantastic Food."
Promotional image featuring broccoli, pasta, bread, a milk cartoon character, and a banana superhero with text promoting health benefits of fiber, strong bones, and superfoods.
Laptop displaying a webpage for Chartwells Primaries, featuring three smiling children in school uniforms with the text describing primary school catering services for young minds.
Promotional material for Chartwells Schools, featuring images of children in school uniforms, text "So much more than food," and graphics like a cartoon banana with a face. Includes the logo of King Edward VI schools.
Two chefs smiling in a commercial kitchen with fruit trays and apples on the counter.
Chef behind a display table with fresh produce and cooking supplies, featuring "Chartwells" logo and slogan.
Bowl of broccoli stalk hummus topped with greens and broccoli florets, with text 'Recipe: Broccoli Stalk Hummus' and Chartwells logo.
Collage featuring roast chicken, fruit juices, and sandwiches with promotional text from Food Union.
Two promotional posters for Swansea Social food delivery. The left poster features a woman with a burger and fries, titled 'On Campus Delivery.' The right poster features a man holding food, titled 'In Halls Delivery.' Both posters mention the Time2Eat app and include QR codes to select food and delivery locations.