Playing with Early Learning Centre store environments

Early Learning Centre is more than just a toy shop. Everything they make and do has fun and child development at the very heart of it. They generate laughter, hold attention, develop curiosity, spark imagination and create joy – but the store environments weren’t expressing this. Our new retail design concepts and store environment delivered an impactful, dynamic and humorous set of brand art pieces which are now central to the environment of all new stores.

Brand positioning

Retail design

Brand communications

Illustration

Copywriting

Artwork & production

Colorful word "play" made of various small icons and shapes on a light background.
People inside an Early Learning Centre store, colorful wall design with abstract shapes, overhead lighting, and a product shelving unit.
Illustration of a reception area with a counter, colorful "PLAY" sign, silhouettes of people, and products displayed on shelves.
White silhouettes of various shapes, including a chair and other abstract forms, on a bright green background.
Colorful wall with "let the fun begin" text and trumpet illustration in a store setting.
Colorful silhouettes of various objects and shapes on a wall, including teapots, houses, and abstract forms in pink, blue, green, and purple.
Colorful wall art with the words "Let's play" made of small playful illustrations of toys and activities, inside a modern store."
Man wearing a green T-shirt with 'let's play' written on it in block letters. The letters are filled with small dice illustrations. There is a triangular logo on the upper left side of the shirt.