Having already designed the templates for their internal and external store communications we were asked to create a distinct new healthy products concept for one of SPAR International’s leading regional partners in Russia. Following customer demand for the modern trend for more healthy products we created a range of high level navigation and product level communications to clearly define the healthy eating space within the store.

Eurospar healthy product range

Brand positioning

Brand identity

In store brand communications

Environment design

Artwork and templates

Grocery store aisle with products, including sauces and snacks, and a sign promoting healthy food options in Russian.
Grocery store aisle with shelves of healthy food products, including snacks, beverages, and cereals; signs in Russian and English promoting healthy choices and sports nutrition.
Four banners featuring a variety of healthy foods: noodle dish, burger, salad with vegetables, tacos, cookies, and sandwiches with greens. Text in Cyrillic translates to 'Healthy Food, Make a Healthy Choice.' Backgrounds are green.
Supermarket with signs in Russian promoting healthy, meat-free, and vegan food options. Display shelves contain various snacks and beverages. People are shopping and moving around in the store.
Collage of two images: two people playing basketball outdoors wearing colorful shorts, and a person running in a forest wearing a yellow jacket and beanie. Both images have Cyrillic text "ЗДОРОВАЯ ЕДА" and "SPORTS NUTRITION," with a SPAR logo beneath.
Interior of a grocery store with promotional signs in Cyrillic advertising healthy food choices, featuring images of people being active outdoors.
Template with food labels in teal color marked as vegan, meat-free, organic, and gluten-free, with Cyrillic text and leaf graphics.