EuroSpar – Russia
Evolving and developing new concept store communications with a focus on fresh. Establishing a clear suite of consistent brand communication templates that can be applied in store and externally across various media.
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Creating a platform to reinforce the stores commitment to freshness to the customer at every touchpoint.
Promoting SPAR Card throughout the store.
The younger generation is twice as likely to buy food on the go and does not trust traditional outbound marketing. What they do trust is expert and peer reviews such as blog posts.
Our approach needs to capture the imagination of the younger audience
Evolving and developing new communications to appeal to and be relevant to a younger audience (18-25 year olds), ultimately driving loyalty with these new shoppers.
This is a modern trend. More and more of our customers are looking for products for a healthier life.
Communicating the benefits of click and collect.