Apleona, an FM based company wanted to grow its catering capabilities. They recognised the value that catering can add to their business beyond the functional delivery of an FM contract and wanted to create a standalone catering service.

We helped define their brand proposition and created a brand identity and communications pack. Connecting people with real food formed the basis of their brand story. They have strong relationships with local growers and producers and have tried to create their dishes with fresh produce found within 50 miles. The new brand identity and market position enables them to provide their clients with a specialised service and stands them apart from their competitors