University of Lincoln catering branding

Creating a culture of world class innovation and making a real difference to society. The perfect platform for bringing together great bespoke food offers and the global community in the heart of the city of Lincoln.

The project included the naming and creation of an umbrella brand plus names and individual brands for each food outlet. Naming and branding for the university’s own bespoke coffee brand was also integral to the brief.

The umbrella brand FoodLinc is a literal name, combining the university (and city) and food. With secondary connections to local suppliers. Continuing the theme of linking; merging a local landmark, a fork and a knife to create a clean and simple brand marque.

Name generation

Brand creation

Customer journey planning

Menus and promotions

Signage

Artwork & production

Installation

Diagram showing "FoodLinc" branding concept with a knife and fork combined with a cathedral image to create a logo. Text explains the name merges "food" and "link."
FoodLinc logo and text by the University of Lincoln, promoting their catering brand with a background of gothic architecture.
Person wearing a black apron with white logo, next to a black coffee cup with white lid and logo, and a stack of white napkins with logo.
Coffee shop counter with "Groundworks" branding, advertising coffee and panini for £4.30, and featuring a sign "Come On Dig In!". Various coffee-making equipment is visible.
Cafe interior with vending machines and seating area, featuring a wooden wall with the text 'LINDONS' and 'The natural place for good food.'"}
Modern cafeteria "theorem" with large windows and a decorative apple sign labeled "Down to Earth Food."
Signage for "GF & Co" with a group of people enjoying drinks on a poster, person walking in front.
Coffee lab kiosk with various syrups, cups, snacks, and signage.
Logos of three brands: 'LINDONS' with the tagline 'The natural place for good food,' 'GROUNDWORKS CREATIVE COFFEE' with a shovel icon, and 'theorem' with the tagline 'DOWN TO EARTH FOOD.'
Three logos: "Coffee Lab" with a chemistry beaker and coffee cup, "GF & Co" with "Good Food & Company" text and a circular badge that reads "The Business of Good Taste," and "94 Degrees University Blend Lincoln."
Three promotional signs for GF&Co showcasing fresh paninis and a coffee & croissant combo priced at £3.40. The left sign displays a sandwich with meats and vegetables. The center sign features the price offer. The right sign shows a croissant and cup of coffee with a Starbucks logo.