Creating a culture of world class innovation and making a real difference to society. The perfect platform for bringing together great bespoke food offers and the global community in the heart of the city of Lincoln.

The project included the naming and creation of an umbrella brand plus names and individual brands for each food outlet. Naming and branding for the university’s own bespoke coffee brand was also integral to the brief.

The umbrella brand FoodLinc is a literal name, combining the university (and city) and food. With secondary connections to local suppliers. Continuing the theme of linking; merging a local landmark, a fork and a knife to create a clean and simple brand marque.