Lincoln Pier Café branding

Building on the success of our newly introduced catering brands across campus we were asked to create a new public facing café for the University of Lincoln. The name and branding connects to the adjacent marina. Creating a unique university café which will host the university’s specially blended coffee brand 94 Degrees, which we also named and designed.

94 Degrees own brand coffee - naming and design

Name generation

Brand creation

Customer journey planning

Menus and promotions

Signage

Artwork & production

Logo of Lincoln Pier Café featuring a stylised coffee cup with a wave design.
Exterior of Lincoln Pier Café with outdoor seating and sunshine, modern building design, large windows reflecting the sky.
Entrance to Lincoln Pier Café with glass doors and indoor seating area.
Illuminated coffee cup logo on a dark sign with wood-paneled background
Four people standing behind a counter in a cafe with menus displayed on screens above. The cafe has a modern design and beverages on a shelf.
Barista wearing a Lincoln Pier Cafe shirt preparing drinks behind the counter with coffee equipment and drink bottles in the background.
A coffee machine dispensing espresso into a paper cup marked with "94 Degrees University Blend Lincoln" next to a bag of ground coffee labeled "94 Degrees University Blend Lincoln Epic Espresso."
Coffee illustration with temperature gauge, text reads 'We brew our coffee at the optimum temperature of 94°C to create the perfect flavor,' and logo '94 Degrees University Blend.'
Illustration of coffee beans wearing hats, with text asking what Colombians, Costa Ricans, and Brazilians have in common, and a note about a coffee blend. Brand name 94 Degrees is also shown.
Two glasses of dark coffee drinks next to a bag of specialty coffee labeled '94° Degrees,' accompanied by plates of sandwiches and salad.