Repositioning an accountancy firm using the art of conversation

Pinkham Blair are not typical accountants. During our branding process it became clear that they had an engaging conversational style. And we discovered that the best accountants do so much more. They recognise that being in business is tough. It can be lonely, too. When things seem too hard, a top accountant can keep your head in the game. They know how much your business means to you. They can reassure and reset you on your journey and they’ll help you cope with stress by breaking down big business problems into manageable parts. Giving moral support is an important part of what they do. 

It's all about “the conversation” - for us this was core to bringing their brand to life and creating a unique point of difference with a fresh, informal but informative look and feel.

pinkhamblair.co.uk

Brand positioning

Brand development

Brand communication

Website design

Brand guidelines

Artwork

Woman holding hand to ear with 'Pinkham Blair conversational accountants' and 'We're all ears' text in background.
MacBook Pro displaying a web page for "Pinkham Blair" conversational accountants, with text promoting active listening and good judgment.
Smiling man in a pink shirt sitting by a window with raindrops visible outside, with a woman in partial view.
Text on a light background saying, "There's 'normal accountancy' and now 'conversational accountancy'."
Man in striped shirt with skeptical expression, next to text: "The moment the penny dropped. Just by talking to the conversational accountants about managing my debt." Light blue background.
Person giving thumbs up with text about getting free advice from conversational accountants for starting a business, set on a blue background.
Large abstract gray number six on a light gray background with a white box overlay.
Man in blue sweater stands with arms crossed; text reads, "Thinking about it... I would say it's more about how to decode your business financials." Credit to David Pinkham, partner, with email david.pinkham@pinkhamblair.co.uk.
Quote: "We change the conversation depending on what they are seeking to achieve."