14forty brand creation
14forty brand creation
14FORTY BRAND DESIGN
When Compass Group UK & Ireland wanted to create a new facilities management company we were asked to create a new name and brand and help them to launch it in the UK. 14forty tells a compelling story as there are 1440 minutes in every day and every one of them matters. Our insights found that their competitors had complicated, hard-to-get stories, so positioning 14forty as being capable of ‘making the complex simple’ was at the centre of what sets the brand apart.
INVOLVEMENT
Brand insights
Brand positioning
Naming
Brand identity
Brand communications
Website design
Brand films
Photoshoot
Internal and external launch events