Ash Logistics branding
Ash Logistics branding
ASH LOGISTICS BRAND DESIGN
Ash Logistics is an established niche B2B company specialising in two-man, white glove deliveries of premium furniture. They offer a very unique service to their clients and deliver an exceptional 99.9% customer satisfaction rate. However their existing branding and website did not truly reflect their offer and felt more like that of a regular courier/haulage company.
We were asked to help them understand their market position and re-define their brand proposition leading to a full brand refresh. To reinforce their commitment to quality we developed an overarching ethos of ‘Delivering Delight’ along with a whole new suite of striking brand elements, including logo, website, van livery and uniforms.
INVOLVEMENT
Brand positioning
Brand identity
Brand communications
Website design
Photography