Brunel University London food destination branding
Brunel University London food destination branding
BRUNEL UNIVERSITY LONDON FOOD DESTINATION BRANDING
Brunel University London wanted to inspire their customers to try something new by making each restaurant a destination. We were tasked with creating an umbrella brand and individual identities for the food outlets.
Taste Kingdom – A clear and simple name establishing the connection between the university, its focus on food and Isambard Kingdom Brunel. Helping to enhance the overall student university experience. A hat shape was used as a subtle device on all sub-brands to connect them to the umbrella brand.
INVOLVEMENT
Name generation
Brand creation
Customer journey planning
Menus and promotions
Signage
Artwork & production
Installation