Chartwells rebrand
Chartwells rebrand
CHARTWELLS REBRAND
Chartwells, the UK’s leading school catering provider, create wonderful food experiences that bring joy to primary and secondary school pupils. They wanted the Chartwells rebrand to feel less corporate and allow their true personality to shine through. By bringing the fun they have with food to the forefront we created a more engaging look and feel to connect with both parents and teachers. This included playful food illustrations, a more friendly tone of voice and a distinctive typography style.
INVOLVEMENT
Insights
Brand positioning
Brand identity
Brand communications
Website design
Illustration
Photography
Copywriting
Brand guidelines