We were asked to help reposition the MHF brand and more accurately reflect its uniqueness and values to distinguish the Foundation from other charities. Not stuffy, formal or corporate but in tune with the Foundation’s (and Matt’s) positive ‘Get busy living’ ethos.

The powerful combination of these values and the size of the charity means it can be very agile and unlike many other charities it has the ability to be reactive and make quick decisions, enabling it to be the leading serious sports injury charity in the UK.