MExpress retail store design

MExpress retail store design


Malpka Express is a leading national convenience store chain based in Poland. It wanted to reduce its reliance on alcohol and cigarettes and increase its share of the under 30s market by creating a positive emotional experience with its customers and building loyalty. This required a change of the core offer with a focus on convenient fresh food, an improved food to go offer and the introduction of a bakery in stores. We created a new name, brand identity and full communications pack for this new offer which, after a successful trial will be rolled out across the whole estate.


Brand positioning
Brand development
Retail store design
Instore communications
Brand guidelines
Artwork & production templates
Promotional campaigns

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