Restaurant Associates branding
Restaurant Associates branding
RESTAURANT ASSOCIATES BRAND DESIGN
With an increasing number of independent competitors, Restaurant Associates wanted to develop a more flexible and nimble offering to suit their changing landscape. Re-positioning and re-branding them, we quickly discovered that their great story was simply not being told well enough. We defined a new market position, created a range of films and brand communications that told the story of how their food brings people together, the provenance of their ingredients and links with Michelin starred chefs.
INVOLVEMENT
Brand strategy
Brand positioning
Brand communications
Sales collateral
Photography
Filmography
Website design
Copywriting
Artwork & Production
Launch event