Restaurant Associates branding
RESTAURANT ASSOCIATES BRAND DESIGN
With an increasing number of independent competitors, Restaurant Associates wanted to develop a more flexible and nimble offering to suit their changing landscape. Re-positioning and re-branding them, we quickly discovered that their great story was simply not being told well enough. We defined a new market position, created a range of films and brand communications that told the story of how their food brings people together, the provenance of their ingredients and links with Michelin starred chefs.
Artwork & Production