RIAK Fitness branding

RIAK Fitness branding


Richard Akers asked us to create a name and brand for his new fitness training business based in north London. They provide key training services that are currently missing from what London has to offer triathletes and endurance athletes and have also set up London’s only ‘bring your own bike’ turbo training and multi-sport studio. Balance, simplicity and accessibility are the corner stones of the business and everything they do.

Combining letters from Richard’s name we created a very unique and bespoke brand identity that translates across various media including sports apparel.


Brand naming
Brand positioning
Brand identity
Brand communications
Website design
Environment design

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