UNIVERSITY OF OXFORD CAFÉ RESTAURANT BRANDING
UNIVERSITY OF OXFORD CAFÉ RESTAURANT BRANDING
UNIVERSITY OF OXFORD CAFÉ RESTAURANT BRANDING
Creating powerful bespoke restaurant brands which, combined with individual food offers, make a very compelling food proposition for universities and their students and staff. We created a simple, overarching umbrella brand – Beyond Ordinary Food. A name which aligned the exceptional reputation and uniqueness of the University of Oxford with the proposed new food offer. Reflecting the first class quality synonymous with the university.
IT’S NOT JUST FOOD – IT’S EXTRAORDINARY FOOD
The ‘O’ is a subtle link back to Oxford with the look and feel inspired by its historic and iconic architecture and environments. Evolving the shapes into a modern and relevant context. The principle brand is designed to be flexible and can be adapted for each faculty and accompanied by unique brand art for each of the outlets. We also developed two hospitality brands covering everything from extraordinary working lunches to the thrill of VIP bespoke formal dining.
INVOLVEMENT
Name generation
Brand creation
Customer journey planning
Menus and promotions
Signage
Artwork & production
Installation