Wyevale post acquisition communications
Wyevale post acquisition communications
WYEVALE POST ACQUISITION COMMUNICATIONS
Design and production for a suite of communications to help smooth the transition from a recently acquired local garden centre to a Wyevale Garden Centre reassuring customers that their garden centre is in good hands.
This was achieved by subtly planting new messages throughout the customer journey hinting at the positive changes that are taking place during the transition period.
INVOLVEMENT
Design development
Copywriting
Customer journey planning
Artwork & production
Installation
Re-ordering mechanism