Zanussi integrated campaign with Gino D’Acampo
Zanussi integrated campaign with Gino D’Acampo
ZANUSSI INTEGRATED CAMPAIGN
Zanussi asked us to engage their customers – female home owner aged between 30-50 – with the launch of the new QUADRO™ range of built-in appliances. We recommended that Zanussi create an integrated campaign link up with the popular Italian celebrity chef Gino D’Acampo for in-store product launches, UK and Ireland roadshows and product promotions. The brand experiences we created helped to channel consumers to buy Zanussi products via their retail partners, with sales and market share up significantly.
INVOLVEMENT
Campaign idea
Experiential events and roadshows
Event planning
In store promotions
Channel marketing
Photoshoots
Video production
Copywriting
Artwork & promotion